The SUNRISE period is the initial phase before the new domain extensions can be registered by the general public and is mandatory for each new gTLD that is applied for.
This phase is dedicated exclusively to trademark holders who register their mark with the  Trademark Clearinghouse.
In this phase, trademark holders can register, before the general public, domain names which correspond to their registered trademark, and so protect their brand.
Participating in the SUNRISE phase is subject to the payment of a fixed fee which will be added to that of the registration once the domain name is assigned.
If you are a trademark holder and have already registered with the Trademark Clearinghouse you can participate in the SUNRISE period by filling in the provided form. A member of staff of the Aruba group will contact you to help you proceed.
No, to participate in the SUNRISE period, besides having a registered trademark, this must be submitted and registered with the Trademark Clearinghouse, the centralized database of trademarks.
No, only trademark holders can participate in the SUNRISE period.
If you don’t have a registered trademark, you can in any case apply for the domain name and extension of your choice as soon as this becomes available for  registration.
The dates from which registrations will be available have still not been announced, however, Aruba will inform you with the latest news.
The domain names applied for during the SUNRISE phase, can be assigned both on a “First Come, First Served”  basis, meaning the name is awarded to the first applicant, and through an online auction.
The conditions by which domain names are assigned vary from one gTLD to another and are not controlled by Aruba, but established by the respective Registries.

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